Reporters, bloggers, techies and investors gathered inside the Bill Graham Auditorium in San Francisco today for another Apple Event where the world’s most valuable company announced a couple new products (the iPencil and a keyboard for an optimized iPad Pro) and ambitious plans for some older ones. Most notably, Apple unveiled expanded capability for its Apple TV box declaring “the future of TV is apps”.

Such a future will include a partnership with the MLB Network (important because live sports are a big reason why anyone still bothers to have cable), Siri voice navigation, and a very Apple-y remote. Mainstay apps like Netflix and HBOGo will be available as well as games on the device. Analysts are calling it a bold gamble for Apple, as Google, Microsoft, and Amazon have all tried and failed to create a popular smart tv solution for consumers.

Apple let the drama build for almost an hour and a half before even mentioning the iPhone, which the company has sold over half a billion of. Shortly after 2:30 EST Tim Cook unveiled the latest iterations of the flagship smartphone: the iPhone 6s and 6s Plus. Both feature faster processors, colorful aluminum casings, and 12 megapixel cameras in addition to other improvements over the iPhone 6. They’re also equipped with what Apple is calling ‘3D Touch” technology which makes the screens sensitive to the amount of pressure applied by fingertips–an exciting announcement for app developers especially.

Apple also announced an early upgrade program that will allow enrollees to get a new iPhone every year for $32 a month.

You can read more about the Apple Event over at the New York Times tech coverage blog here. We’re listing some of our favorite tweets from the event here for your enjoyment.

I’m also at an #AppleEvent it’s called “a farmer’s market”

— Funny Tweets™ (@Lmao) September 9, 2015

Please just announce a new bloody iPhone that has a battery lasting longer than 4 minutes. That’s all anyone wants #AppleEvent — Jen Topping (@toppage) September 9, 2015

— Lynn La (@lynnlaaa) September 9, 2015

Apple just showed us frogger and thought they reinvented the wheel #AppleEvent

— Sawyer Hartman (@SawyerHartman) September 9, 2015

Me to my current #iphone: “You disgust me.” #AppleEvent — Carl Quintanilla (@carlquintanilla) September 9, 2015

The only #Apple product I could afford right now is in the produce section at Wawa

— Joe (@jcorrado19) September 9, 2015