AboutOne, the Paoli firm that merges household and family data and cloud-based computing, has appointed Paul B. Allen to its board of directors.
Allen is the founder and former CEO of Ancestry.com and also holds the consulting title of strengths evangelist for Gallup in Washington D.C.
“Paul has a wealth of business expertise in the family tech space, and we are delighted to have him join AboutOne’s board of directors,” said Mindy Posoff, chairman of the AboutOne board.
Prior to joining Gallup, Allen started several software and internet-based businesses. In 1997, he co-founded Ancestry.com and was its first CEO. As the company grew, he moved to the role of vice president of marketing, managing all online marketing channels.
Allen also founded 10x Marketing, an internet marketing agency specializing in search engine and affiliate marketing. The company was acquired by Innuity in 2005. He also founded FamilyLink, which developed the “We’re Related” Facebook application. This app, which quickly attracted 80 million users, enabled people to find relatives on Facebook and build a family tree.
“I am honored to join the AboutOne board and look forward to working with this exceptional team,” Allen said. “AboutOne is a leader in the family tech space and I’m eager to share my experiences and contribute to the future direction and growth of this forward-thinking company. Clever and effective use of growth hacking, online marketing and strategic partners will allow AboutOne to scale and positively impact people and corporations around the world.”
Joanne Lang, , founder and CEO of AboutOne, said Allen’s expertise will be invaluable as the firm moves forward.
“I’m very grateful for his support, as well as the ongoing support from all of AboutOne’s board members,” she said.
AboutOne’s family and household management platform provides a secure place to organize and connect family – replacing file cabinets, notebooks and other tools. Corporations are also licensing AboutOne’s patent-pending platform to provide predictive analytics and compelling applications for customers and employees.