America doesn’t have enough truck drivers, and there are as many reasons why as there are routes out of West Chester. Despite that, local trucking company A. Duie Pyle is helping lead the effort against the nationwide driver shortage by doing what it can.

The Northeast’s premier transportation and logistics provider recently received a shout-out in Fortune magazine for its successful hiring strategies, including a focus on internal promotion and intentional support for driver training.

And while truck drivers are increasingly getting better wages due to their high demand, driver recruitment has been having a tough time keeping pace.

The expanding economy could drive 100,000 new truck driving positions to the open road on top of a current shortage of 40,000, the article explained.

But the industry’s workforce is already older than the economy as a whole and aging quickly, its long haul segment struggles with an ugly 96 percent turnover rate, the government is throwing up more environmental and regulatory roadblocks, and it is projected to be a decade before automated trucks hit American roads and provide any relief for the crisis.

Then there’s the intangible bumps in the road: truck driving’s reputation.

“Everybody knows who Bill Gates is; everybody knows who Steve Jobs is,” said Pete Dannecker, Director of Fleet Safety for A. Duie Pyle in the Fortune article. “But quick name four great truckers. It’s not a glamorous business … and there’s not a great chance to make the million.”

Read more about how A. Duie Pyle and other national trucking firms are managing the driver shortage and how the lack of qualified drivers could drive up prices for everyone in Fortune magazine here.